Greddys Martinez
Reverse Health Funnel Optimization & A/B Testing
A growth-focused case study about interpreting funnel data, identifying UX and conversion problems, and turning those insights into testable design solutions.
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Calendar Keeper
A design thinking + AI-powered discovery uncovering the real problem behind clinical scheduling, leading to a phased product strategy that prioritizes resource dependencies over backfill.
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Nayya Integration
Designed the integration of Nayya as an AI-powered benefits tool, guiding employees to choose coverage that matched their needs.
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Enhancing Benefits Enrollment
Replaced a manual workflow with a centralized, self-managed platform; cutting processing time by 72%.
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Flock Accessibility Audit & Design System Unification
Led an accessibility audit and helped unify the design system. This reduced pattern debt, made the product more consistent, and improved collaboration between design and development teams.
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Paid Traffic Funnel Redesign
Across three campaign variants, the funnel generated 1.04M reach, 14,885 purchases, and a blended $1.79 cost per result on $26.6K spend.
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I-9 & E-Verify Integration for Flex
Integrated I-9 and E-Verify into Flex onboarding, improving task completion by 12% and user confidence from 3.2 to 4.0.
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Experience & Skills
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Public contribution activity for @gmartinez78 since April 2026.
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