BENEFITS / ENSURANCE SAAS
Enhancing Benefits Enrollment
Replaced a manual workflow with a centralized, self-managed platform; cutting processing time by 72%.
Year
2025
Role
Senior Product Designer (Growth & Monetization)
Client
Paychex & Flock
72%
Reduction in processing time
500+
Employees self-managed
3 mo
End-to-end design & delivery
Overview
Structure
Team Members
- Product Owner
- Program manager
- Business analyst
- Researcher
- Dev team (12)
- UX manager
- UX Lead
- UX/UI designer
- Service architect
- Scrum master
My Role
- User Research
- UX/UI Design
- Product Thinking
- Narrative
Tools Used
- Figma
- Jira
- Miro
- Webex
- Outlook
- Copilot
- Hotjar
Timeline
3 months
Case Study
The Problem
Internal users couldn't change users' roles and permissions on their own, which increased support tickets and development work.
Manual workarounds wasted users' time and increased the risk of costly errors.
Each unsupported enrollment request took 5-7 business days and was multiplied across hundreds of clients.
Supporting signals
Adding new employees required support tickets and manual development effort.
Data needed to be collected, validated and sent across teams. Changes were tracked through emails.
No centralized governance or clear permission structure.
Task
Design a self-service enrollment experience that reduced support dependency, clarified permissions, and fit the product's existing operational model.
85%
of HR teams reported enrollment errors
3 weeks
average time to complete enrollment cycle
40%
of employees confused by their benefits
User Research
Spoke directly with platform users to understand their pain points, day-to-day workflow, and where the experience was creating friction.
Pattern Alignment
Balancing the product's existing patterns with user needs without disrupting the experience.
Role Mapping
Mapped internal roles, governance rules, and permission boundaries before UI implementation so the system would support real operational needs.
Flow Validation
Validated the enrollment lifecycle against exceptions, support scenarios, and admin edge cases before moving deeper into delivery.
Cross-Team Review
Worked closely with product and engineering to keep the experience coherent while aligning with system constraints and delivery pressure.
Actions
Methodology
1. Empathize
User interviews & stakeholder sessions
2. Define
Problem framing & pain point mapping
3. Ideate
Flows, architecture & wireframing
4. Prototype
Hi-fi screens & interactive prototypes
5. Test
Post-launch Hotjar analysis
Design Strategy
Define the underlying architecture and logic before changing the UI.
Find what parts of the system work well and build around those.
With no design system, collaboration with the development team ensured the forward-facing UI remained cohesive throughout.
Results
Additional outcome signals
Indicative metrics based on project outcomes, rollout impact, and observed operational improvements where exact audited totals were not preserved.
35%
Security incidents
Fewer unauthorized access incidents after centralizing role governance and access control.
4.6/5
User experience improvements
Positive internal feedback on ease of access, navigation, and role clarity inside the platform.
100%
Compliance and audit
Audit-ready role structure and clearer permission ownership across supported user types.
+18%
Authentication success rate
Improved successful access outcomes after clarifying permissions and reducing friction in account setup.
32%
Cost-benefit analysis
Lower support effort tied to manual account changes, access requests, and user administration tasks.
8.9/10
Security team feedback
Strong qualitative confidence from internal stakeholders in the updated access model and control patterns.
Solution
The Platform
The dashboard below is an interactive example — click the tabs to explore the User Accounts and Roles & Permissions views.
User Accounts
Manage platform access, account status, and assigned permission roles.
| Name | Role | Branch Location | Sign In | Status | Actions |
|---|---|---|---|---|---|
Hanks, Tom tomhanks@mail.com | Benefits Admin | Company | Sep 12, 2022 | Active | ··· |
Pons, Tamara tamarapons@mail.com | Reporting & Form Admin | Company | Invitation sent | Invitation pending | ··· |
Laczko, Billie laczkobillie@mail.com | Billing | Company | Aug 24, 2022 | Active | ··· |
Davila, Ryan davilaryan@mail.com | Benefits Admin | Company | Aug 19, 2022 | Active | ··· |
Smith, Ava avasmith@mail.com | Forms Manager | Company | Jul 28, 2022 | Active | ··· |
Chen, Mia miachen@mail.com | Payroll Viewer | Company | Jul 11, 2022 | Active | ··· |
Reyes, Mateo mateoreyes@mail.com | Reporting Admin | Company | Invitation sent | Invitation pending | ··· |
Walker, Noa noawalker@mail.com | Benefits Admin | Company | Jun 30, 2022 | Active | ··· |
Learnings
Architecture before UI
Investing time in mapping the permission model before designing screens prevented costly rework. The logic had to be airtight before any pixel moved.
Trust through constraints
Working without a design system forced tight collaboration with engineers. Constant syncs kept the UI cohesive and the handoff smooth even under timeline pressure.
NDA notice: Parts of this presentation,including some screens and project details,have been redacted or blurred due to a confidentiality agreement signed with the client. The work shown is real; full details are withheld to protect client privacy.
Tools
Tags
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